{"id":"97600ec4-a68b-43f3-b509-21658a796127","slug":"appalize-aso-skills","kind":"skill","name":"aso-skills","summary":"AI agent skills for App Store Optimization (ASO) and app marketing. 30 battle-tested skills for keyword research, metadata optimization, competitor analysis, and growth — powered by Appalize.","owner":"appalize","repoUrl":"https://github.com/appalize/aso-skills","license":"MIT","licenseTier":"permissive","trust":"community","stars":0,"match":null,"fewStars":true,"format":"skill","createdAt":"2026-05-03T03:09:36.000Z","addedAt":"2026-10-21T10:57:58.625Z","logoUrl":"https://avatars.githubusercontent.com/u/269319279?v=4","linkOnly":false,"collection":null,"skillPath":null,"categories":["search","developer-tools"],"tags":["app-marketing","app-store","app-store-optimization","apple-search-ads","aso","claude-code","cursor","google-play"],"runtime":"binary","local":true,"cloudCapable":false,"cloudCapability":"unknown","cloudReadyOnPlatform":false,"needsApiKey":false,"reviewed":false,"syncedAt":"2026-10-23T20:07:13.210Z","sample":false,"url":"https://conduits.dev/tools/appalize-aso-skills","language":"Shell","transports":["stdio"],"install":{},"requirements":{"env":[],"upstreamMayCharge":false},"tools":null,"readme":"\n \"Appalize\n\n
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🚀 AI Agent Skills for App Store Optimization

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Expert-level ASO guidance directly in your IDE — powered by Appalize

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\n \n \"Appalize\n \n \n \"Follow\n \n \n \"GitHub\"\n \n

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\n \"Stars\"\n \"Forks\"\n \"License\"\n

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\n\n---\n\nAI agent skills for **App Store Optimization (ASO)** and mobile app marketing. Built for indie developers, app marketers, and growth teams who want **Cursor**, **Claude Code**, or any [Agent Skills](https://agentskills.io)-compatible AI assistant to help with keyword research, metadata optimization, competitor analysis, market intelligence, and app growth.\n\nPowered by real App Store data via the [Appalize API & MCP Server](https://www.appalize.com/docs?utm_source=aso_skills&utm_medium=github&utm_campaign=readme&utm_content=intro_docs_link).\n\nA full web platform is also available with AI-powered ASO tools, keyword research dashboard, competitor tracking, and more: **[appalize.com](https://www.appalize.com?utm_source=aso_skills&utm_medium=github&utm_campaign=readme&utm_content=intro_platform_link)**\n\n## Why This Exists\n\nMost ASO knowledge lives in blog posts, courses, and expensive consultants. We packaged it into **skills that any AI agent can use** — so you get expert-level ASO guidance directly in your IDE.\n\nEach skill contains battle-tested frameworks, scoring rubrics, and output templates. The agent reads the skill, pulls real data from the App Store (via Appalize), and gives you **actionable recommendations — not generic advice**.\n\n> **Built by the team behind [Appalize](https://www.appalize.com?utm_source=aso_skills&utm_medium=github&utm_campaign=readme&utm_content=callout_link)** — the enterprise-grade ASO platform trusted by app developers worldwide for keyword research, metadata optimization, competitor analysis, and growth analytics.\n\n## Quick Start\n\n**Cursor** — Settings (Cmd+Shift+J) → Rules → Add Rule → Remote Rule (Github) → paste `https://github.com/appalize/aso-skills`\n\n**Claude Code** — `npx skills add appalize/aso-skills`\n\n**Manual** — `git clone https://github.com/appalize/aso-skills.git && cp -r aso-skills/skills/* .cursor/skills/`\n\nThen ask your agent:\n\n```\n\"Run an ASO audit for my app (id: 1617391485)\"\n\"Find the best keywords for a meditation app\"\n\"Optimize my App Store title and subtitle\"\n\"How many downloads do I need to reach top 10 in Health & Fitness?\"\n\"What apps are rising in the charts right now?\"\n\"Give me a market briefing for the Games category\"\n\"How are my downloads and revenue trending this month?\"\n\"Help me plan a Christmas In-App Event\"\n\"What seasonal keywords should I add in December?\"\n\"Optimize my Google Play listing\"\n\"My app rating dropped — how do I recover it?\"\n\"Set up a weekly competitor monitoring routine for apps X, Y, Z\"\n\"Help me pitch TechCrunch for my app launch\"\n\"Build an Apple Search Ads campaign structure for my fitness app\"\n\"My app has a crash affecting 2% of sessions — help me triage it\"\n```\n\nOr invoke directly: `/aso-audit`, `/keyword-research`, `/metadata-optimization`, `/market-movers`, `/market-pulse`, `/asc-metrics`, `/in-app-events`, `/seasonal-aso`, `/android-aso`, `/apple-search-ads`, `/competitor-tracking`\n\n## 📦 Skills Library\n\n### ASO Core\n| Skill | What it does |\n|-------|-------------|\n| [`aso-audit`](skills/aso-audit) | Scores your listing across 10 factors (0-100), flags problems, gives a prioritized fix list |\n| [`keyword-research`](skills/keyword-research) | Finds keywords by volume × difficulty × relevance, groups them into primary/secondary/long-tail |\n| [`metadata-optimization`](skills/metadata-optimization) | Writes title, subtitle, keyword field, description — with 3 variants and character counts |\n| [`competitor-analysis`](skills/competitor-analysis) | Keyword gaps, creative teardown, positioning map, and specific opportunities to exploit |\n| [`seasonal-aso`](skills/seasonal-aso) | Seasonal keyword calendar, metadata swap strategy, timing checklist, and trending-moment tactics |\n| [`android-aso`](skills/android-aso) | Google Play-specific ASO — indexed description strategy, short description, Play Experiments, rating recovery |\n\n### Creative & International\n| Skill | What it does |\n|-------|-------------|\n| [`screenshot-optimization`](skills/screenshot-optimization) | 10-slot screenshot strategy with design briefs, text overlay copy, and competitor audit |\n| [`app-icon-optimization`](skills/app-icon-optimization) | Icon design principles, A/B testing via PPO/Play Experiments, category differentiation, and icon briefs |\n| [`review-management`](skills/review-management) | Sentiment analysis, response templates (HEAR framework), rating improvement tactics |\n| [`localization`](skills/localization) | Market prioritization matrix, per-country keyword research, cultural adaptation checklist |\n\n### Growth\n| Skill | What it does |\n|-------|-------------|\n| [`app-launch`](skills/app-launch) | 8-week launch timeline with daily checklists, channel strategy, and press outreach templates |\n| [`ua-campaign`](skills/ua-campaign) | Apple Search Ads, Meta, Google UAC — campaign structure, bidding, creative specs, budget allocation |\n| [`apple-search-ads`](skills/apple-search-ads) | Deep-dive ASA — campaign structure, match types, CPP routing, bid strategy, weekly optimization checklist |\n| [`app-store-featured`](skills/app-store-featured) | Featuring readiness score, Apple tech checklist, pitch template, In-App Events calendar |\n| [`in-app-events`](skills/in-app-events) | Plan and write App Store In-App Events — copy, image brief, keyword strategy, submission timeline |\n| [`app-clips`](skills/app-clips) | App Clip use cases, card design, URL scheme setup, SKOverlay handoff, and measurement |\n| [`press-and-pr`](skills/press-and-pr) | Media targeting tiers, pitch templates, press kit checklist, embargo strategy, Product Hunt launch |\n\n### Revenue & Retention\n| Skill | What it does |\n|-------|-------------|\n| [`monetization-strategy`](skills/monetization-strategy) | Pricing tiers, paywall timing/design, trial optimization, category benchmarks |\n| [`subscription-lifecycle`](skills/subscription-lifecycle) | Trial nurture sequences, voluntary/involuntary churn reduction, dunning, and win-back campaigns |\n| [`retention-optimization`](skills/retention-optimization) | Activation → habit → engagement framework, push notification sequences, churn prevention |\n| [`onboarding-optimization`](skills/onboarding-optimization) | First-run flow audit, activation event definition, permission prompt timing, sign-up friction reduction |\n| [`rating-prompt-strategy`](skills/rating-prompt-strategy) | SKStoreReviewRequest / Play In-App Review timing, pre-prompt survey, version-gating, and rating recovery |\n\n### Analytics & Testing\n| Skill | What it does |\n|-------|-------------|\n| [`app-analytics`](skills/app-analytics) | Event tracking plan, dashboard setup, KPI framework with category benchmarks |\n| [`ab-test-store-listing`](skills/ab-test-store-listing) | Hypothesis → variant design → sample size → interpretation for App Store A/B tests |\n| [`asc-metrics`](skills/asc-metrics) | Analyze your exact App Store Connect data (downloads, revenue, subscriptions, countries) via Appalize |\n| [`crash-analytics`](skills/crash-analytics) | Crashlytics setup, crash triage framework (P0–P3), symbolication, phased release strategy, rating recovery |\n\n### Market Intelligence\n| Skill | What it does |\n|-------|-------------|\n| [`market-movers`](skills/market-movers) | Identifies top chart gainers/losers, new entries, and dropped apps — explains what's driving changes |\n| [`market-pulse`](skills/market-pulse) | Full market briefing: chart movements + trending keywords + featured apps + new launches in one view |\n| [`competitor-tracking`](skills/competitor-tracking) | Weekly competitor surveillance — metadata changes, keyword shifts, rating trends, chart movement deltas |\n\n### Foundation\n| Skill | What it does |\n|-------|-------------|\n| [`app-marketing-context`](skills/app-marketing-context) | Creates a context doc (app, audience, competitors, goals) that all other skills reference |\n\n## 🔄 How It Works\n\n```\nYou: \"Run an ASO audit for Headspace\"\n\nAgent:\n 1. Reads aso-audit/SKILL.md (framework, scoring rubric, output template)\n 2. Calls Appalize API → fetches metadata, keywords, ratings, competitors\n 3. Scores each factor (title: 8/10, subtitle: 6/10, keywords: 4/10...)\n 4. Returns: ASO Score Card + Quick Wins + High-Impact Changes + Strategic Recs\n```\n\nSkills reference each other — `aso-audit` might suggest running `keyword-research` for deeper analysis, which then feeds into `metadata-optimization` for implementation.\n\n## 🛠 Setup\n\n### Cursor\n| Method | Command |\n|--------|---------|\n| GitHub Import | Settings → Rules → Add Rule → Remote Rule → `https://github.com/appalize/aso-skills` |\n| Project-level | `cp -r aso-skills/skills/* .cursor/skills/` |\n| Global | `cp -r aso-skills/skills/* ~/.cursor/skills/` |\n\n### Claude Code\n| Method | Command |\n|--------|---------|\n| CLI | `npx skills add appalize/aso-skills` |\n| Specific skills | `npx skills add appalize/aso-skills --skill aso-audit keyword-research` |\n| Manual | `cp -r aso-skills/skills/* .claude/skills/` |\n\n### Any Agent\n```bash\ngit submodule add https://github.com/appalize/aso-skills.git .agents/aso-skills\n```\n\nWorks with any tool that supports the [Agent Skills](https://agentskills.io) standard (`.agents/skills/`, `.cursor/skills/`, `.claude/skills/`, `.codex/skills/`).\n\n## 🔌 Appalize Integration\n\nSkills work standalone with general ASO knowledge. Connect [Appalize](https://www.appalize.com/docs?utm_source=aso_skills&utm_medium=github&utm_campaign=readme&utm_content=integration_docs) for real-time App Store data:\n\n```json\n{\n \"mcpServers\": {\n \"appalize\": {\n \"url\": \"https://mcp.appalize.com/mcp\",\n \"headers\": { \"Authorization\": \"Bearer apz_your_key_here\" }\n }\n }\n}\n```\n\nWith Appalize connected, skills can pull live keyword rankings, competitor metadata, download estimates, trending keywords, and featured apps.\n\n### Appalize Connect — Your Own ASC Data\n\nThe `asc-metrics` skill uses **Appalize Connect**, an integration that syncs your exact App Store Connect data (downloads, revenue, subscriptions, trials, IAP, and country breakdowns) into Appalize nightly.\n\nConnect once at [appalize.com → Settings → Integrations](https://www.appalize.com/settings?utm_source=aso_skills&utm_medium=github&utm_campaign=readme&utm_content=asc_connect_link) and then ask:\n\n```\n\"How are my downloads trending this month?\"\n\"What are my top 5 markets by revenue?\"\n\"Compare this month's subscriptions to last month\"\n```\n\nSee [tools/integrations/appalize-connect.md](tools/integrations/appalize-connect.md) for the full API reference.\n\nSee [tools/REGISTRY.md](tools/REGISTRY.md) for the full capability matrix.\n\n## 🌟 Why Appalize?\n\n| Feature | Appalize | Others |\n|---------|----------|--------|\n| **AI-Powered ASO** | ✅ Multi-model AI (GPT-4, Claude, Gemini) | Basic or no AI |\n| **Real-time Keyword Data** | ✅ Live rankings & volume | Delayed updates |\n| **App Store Connect Sync** | ✅ Exact first-party data | Estimates only |\n| **Competitor Intelligence** | ✅ Deep analysis & tracking | Surface-level |\n| **Chrome Extension** | ✅ Store Helper for ASC | N/A |\n| **Agent Skills** | ✅ This repo — works in any IDE | N/A |\n| **MCP Server** | ✅ Native integration | Limited |\n\n**[Start your free trial →](https://app.appalize.com/register?utm_source=aso_skills&utm_medium=github&utm_campaign=readme&utm_content=cta_free_trial)**\n\n## Contributing\n\nPRs welcome — fix an inaccuracy, improve a framework, or add a new skill. See [CONTRIBUTING.md](CONTRIBUTING.md).\n\n## License\n\nMIT — see [LICENSE](LICENSE).\n\n---\n\n
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\n Built with ❤️ by the Appalize team\n

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