aso-skills

AI agent skills for App Store Optimization (ASO) and mobile app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent Skills-compatible AI assistant to help with keyword research, metadata optimization, competitor analysis, market intelligence, and app growth.

Powered by real App Store data via the Appalize API & MCP Server.

A full web platform is also available with AI-powered ASO tools, keyword research dashboard, competitor tracking, and more: appalize.com

Why This Exists

Most ASO knowledge lives in blog posts, courses, and expensive consultants. We packaged it into skills that any AI agent can use — so you get expert-level ASO guidance directly in your IDE.

Each skill contains battle-tested frameworks, scoring rubrics, and output templates. The agent reads the skill, pulls real data from the App Store (via Appalize), and gives you actionable recommendations — not generic advice.

Built by the team behind Appalize — the enterprise-grade ASO platform trusted by app developers worldwide for keyword research, metadata optimization, competitor analysis, and growth analytics.

Quick Start

Cursor — Settings (Cmd+Shift+J) → Rules → Add Rule → Remote Rule (Github) → paste https://github.com/appalize/aso-skills

Claude Code — npx skills add appalize/aso-skills

Manual — git clone https://github.com/appalize/aso-skills.git && cp -r aso-skills/skills/* .cursor/skills/

Then ask your agent:

"Run an ASO audit for my app (id: 1617391485)"
"Find the best keywords for a meditation app"
"Optimize my App Store title and subtitle"
"How many downloads do I need to reach top 10 in Health & Fitness?"
"What apps are rising in the charts right now?"
"Give me a market briefing for the Games category"
"How are my downloads and revenue trending this month?"
"Help me plan a Christmas In-App Event"
"What seasonal keywords should I add in December?"
"Optimize my Google Play listing"
"My app rating dropped — how do I recover it?"
"Set up a weekly competitor monitoring routine for apps X, Y, Z"
"Help me pitch TechCrunch for my app launch"
"Build an Apple Search Ads campaign structure for my fitness app"
"My app has a crash affecting 2% of sessions — help me triage it"

Or invoke directly: /aso-audit, /keyword-research, /metadata-optimization, /market-movers, /market-pulse, /asc-metrics, /in-app-events, /seasonal-aso, /android-aso, /apple-search-ads, /competitor-tracking

📦 Skills Library

ASO Core

Creative & International

Growth

Revenue & Retention

Analytics & Testing

Market Intelligence

Foundation

🔄 How It Works

You: "Run an ASO audit for Headspace"

Agent:
  1. Reads aso-audit/SKILL.md (framework, scoring rubric, output template)
  2. Calls Appalize API → fetches metadata, keywords, ratings, competitors
  3. Scores each factor (title: 8/10, subtitle: 6/10, keywords: 4/10...)
  4. Returns: ASO Score Card + Quick Wins + High-Impact Changes + Strategic Recs

Skills reference each other — aso-audit might suggest running keyword-research for deeper analysis, which then feeds into metadata-optimization for implementation.

🛠 Setup

Cursor

Claude Code

Any Agent

git submodule add https://github.com/appalize/aso-skills.git .agents/aso-skills

Works with any tool that supports the Agent Skills standard (.agents/skills/, .cursor/skills/, .claude/skills/, .codex/skills/).

🔌 Appalize Integration

Skills work standalone with general ASO knowledge. Connect Appalize for real-time App Store data:

{
  "mcpServers": {
    "appalize": {
      "url": "https://mcp.appalize.com/mcp",
      "headers": { "Authorization": "Bearer apz_your_key_here" }
    }
  }
}

With Appalize connected, skills can pull live keyword rankings, competitor metadata, download estimates, trending keywords, and featured apps.

Appalize Connect — Your Own ASC Data

The asc-metrics skill uses Appalize Connect, an integration that syncs your exact App Store Connect data (downloads, revenue, subscriptions, trials, IAP, and country breakdowns) into Appalize nightly.

Connect once at appalize.com → Settings → Integrations and then ask:

"How are my downloads trending this month?"
"What are my top 5 markets by revenue?"
"Compare this month's subscriptions to last month"

See tools/integrations/appalize-connect.md for the full API reference.

See tools/REGISTRY.md for the full capability matrix.

🌟 Why Appalize?

Start your free trial →

Contributing

PRs welcome — fix an inaccuracy, improve a framework, or add a new skill. See CONTRIBUTING.md.

License

MIT — see LICENSE.