skill
claude-competitive-intel
Claude Code skill that turns any business idea into a full competitive intelligence report — DOCX, Excel, and interactive HTML dashboards
Set up
Skills are installed by placing their folder where your agent loads skills.
Install instructions come from the README
README
synced Oct 14, 2026Claude Competitive Intel
Turn any business idea into a full competitive intelligence report — automatically.
A Claude Code skill that runs a 9-step competitive analysis pipeline and produces professional deliverables: DOCX reports, multi-sheet Excel workbooks, and interactive HTML dashboards.
What It Does
Give Claude your business idea (or point it at your source code), and it will:
| Step | What Happens | Output |
|---|---|---|
| 0 | Understand the Idea | Analyzes your product, features, and tech stack |
| 1 | Discover Competitors | Finds up to 20 competitors via web research |
| 2 | Build Feature Matrix | Compares 30-50+ features across all competitors |
| 3 | Gap & AI Analysis | Identifies USPs, missing features, and AI/automation opportunities |
| 4 | Define Target Market | Maps 4-8 customer segments with sizing and channels |
| 5 | Pricing Strategy | Competitor pricing breakdown + 3-tier recommendation + revenue projection |
| 6 | Complaint Analysis | Mines Trustpilot, G2, Reddit for competitor weaknesses |
| 7 | Brand Analysis | Color gap analysis + 30 name suggestions with palettes |
| 8 | Tech Stack & Libraries | Detects competitor tech, recommends packages/repos for your stack |
Output Files
Everything is generated into a single folder:
YourProduct_Competitive_Analysis/
├── YourProduct_Strategy_Report.docx # Feature matrix, gaps, AI opportunities, segments
├── YourProduct_Pricing_Report.docx # Competitor pricing, packages, revenue projection
├── YourProduct_Detailed_Analysis.xlsx # 11 color-coded sheets with all structured data
├── YourProduct_Tech_Stack_Report.html # Competitor tech stacks + recommended libraries
├── YourProduct_Competitor_Complaints.html # Weakness heatmap + strategic opportunities
├── YourProduct_Brand_Suggestions.html # 30 names + differentiated color palettes
└── YourProduct_Master_Dashboard.html # Interactive dark-themed dashboard (everything combined)
Master Dashboard
The crown jewel — a single self-contained HTML file with:
- Dark theme with emerald accent (customizable)
- Fixed navigation with 15+ sections
- Hero stats, competitor cards, interactive feature matrix
- AI opportunity timeline with phase filters
- Pricing comparison tables, revenue projection charts
- Tech stack comparison, recommended library cards
- Brand color analysis and social media strategy
Installation
Claude Code
claude install-skill /path/to/claude-competitive-intel
Manual
Drop the competitive-intelligence.skill file into your skills directory, or copy the full folder.
Usage
Just describe your business idea:
"I'm building a SaaS for restaurant management — POS, inventory, scheduling.
Analyze the competition."
"Freelancerlar için kişisel ERP uygulaması yapıyorum.
Rakip analizi yap."
The skill handles everything — research, analysis, and file generation.
Trigger Phrases
| Language | Examples |
|---|---|
| English | "analyze competitors", "competitive analysis", "market research" |
| Turkish | "rakip analizi yap", "bu fikri analiz et", "pazar araştırması" |
Tech Stack Detection
The skill auto-detects your project's technology and tailors recommendations:
- Supported frameworks: Flutter, React/Next.js, Vue/Nuxt, Angular, Swift, Kotlin, Python/Django, Go, Ruby/Rails, and more
- What it recommends: Libraries grouped by 12+ categories (architecture, UI, data, AI, testing, DevOps...)
- For each package: GitHub stars, downloads, license, recommendation level (Essential / Recommended / Optional), install commands
Sources used for competitor tech detection: StackShare, BuiltWith, engineering blogs, job postings, GitHub orgs.
Requirements
| Dependency | Purpose |
|---|---|
Node.js + docx npm package | DOCX report generation |
Python 3 + openpyxl | Excel workbook generation |
| Web search access | Competitor research (via Claude's tools) |
Dependencies are installed automatically when the skill runs.
How It Works
The scripts/ directory contains template generators:
| Script | Generates |
|---|---|
generate_strategy_docx.js | Strategy Report — cover page, feature matrix, gap analysis, AI map, segments |
generate_pricing_docx.js | Pricing Report — competitor pricing, package recommendations, revenue projection |
generate_excel.py | Excel workbook — 11 sheets: features, AI, segments, gaps, pricing, tech, libraries, UI kits |
Claude reads these templates, populates them with researched data, and executes them. HTML reports (complaints, brand, tech stack, master dashboard) are generated inline as self-contained files.
Quality Standards
- Feature matrix: 30-50 features minimum across 6-10 categories
- Competitors: 5-20 researched in depth
- AI opportunities: 15+ identified with timeline phases
- Complaints: 3+ review sources per competitor
- HTML reports: Fully self-contained (no external dependencies)
- Excel: Color-coded cells, frozen panes, proper column widths
- DOCX: Cover page, headers/footers, page numbers, professional tables
Project Structure
├── SKILL.md # Skill metadata (name, description, triggers)
├── competitive-intelligence.skill # Full skill prompt (9-step pipeline)
├── scripts/
│ ├── generate_strategy_docx.js # Strategy DOCX template
│ ├── generate_pricing_docx.js # Pricing DOCX template
│ └── generate_excel.py # Excel workbook template
├── references/
│ ├── workflow_guide.md # Step-by-step workflow reference
│ └── tech_stack_guide.md # Framework & library maps, UI kit comparisons
├── evals/
│ └── evals.json # Test prompts for skill validation
└── README.md
Language Support
The skill adapts to your language automatically:
- Turkish: Full support — all reports generated in Turkish
- English: Full support — all reports generated in English
License
MIT