DoddleOS

---

What's Inside

Works with Claude Code, Cursor, GitHub Copilot, and any AI assistant supporting agents & skills. Install as plugin or copy components manually.

doddleOS-marketing/
|-- .claude-plugin/      # Plugin and marketplace manifests
|   |-- plugin.json            # Plugin metadata and component paths
|   |-- marketplace.json       # Marketplace catalog for /plugin marketplace add
|
|-- .claude/
|   |-- agents/          # 18 specialized marketing agents
|   |   |-- attraction-specialist.md    # Lead gen, SEO, landing pages
|   |   |-- lead-qualifier.md           # Lead scoring, segmentation
|   |   |-- email-wizard.md             # Email sequences, automation
|   |   |-- sales-enabler.md            # Sales collateral, battlecards
|   |   |-- continuity-specialist.md    # Retention, re-engagement
|   |   |-- upsell-maximizer.md         # Revenue expansion
|   |   |-- copywriter.md               # High-converting copy
|   |   |-- conversion-optimizer.md     # CRO specialist
|   |   |-- seo-specialist.md           # SEO optimization
|   |   |-- brand-voice-guardian.md     # Brand consistency
|   |   |-- ...and more
|   |
|   |-- commands/        # 222 slash commands by category
|   |   |-- campaign/    # /campaign:plan, /campaign:brief, /campaign:analyze
|   |   |-- content/     # /content:blog, /content:landing, /content:email
|   |   |-- seo/         # /seo:keywords, /seo:audit, /seo:programmatic
|   |   |-- cro/         # /cro:page, /cro:form, /cro:popup, /cro:signup
|   |   |-- growth/      # /growth:launch, /growth:referral, /growth:free-tool
|   |   |-- ...and more
|   |
|   |-- skills/          # moved → doddle-marketing-skills/ (independent peer pack, 61 skills)
|   |
|   |-- workflows/       # Core marketing workflows
|       |-- primary-workflow.md         # Campaign lifecycle
|       |-- sales-workflow.md           # Lead to customer
|       |-- crm-workflow.md             # Contact lifecycle
|
|-- training/            # 19 interactive training lessons
|-- docs/                # Documentation and guides
|-- marketplace.json     # Self-hosted marketplace config

---

Installation

Option 1: Install as Plugin (Recommended)

Install directly via Claude Code's plugin system:

# Add this repo as a marketplace
/plugin marketplace add DoddleHQ/DoddleOS

# Install the plugin
/plugin install doddleOS-marketing@doddleOS-marketing

Or add directly to your ~/.claude/settings.json:

{
  "extraKnownMarketplaces": {
    "doddleOS-marketing": {
      "source": {
        "source": "github",
        "repo": "DoddleHQ/DoddleOS"
      }
    }
  },
  "enabledPlugins": {
    "doddleOS-marketing@doddleOS-marketing": true
  }
}

This gives you instant access to all commands, agents, skills, and workflows.

---

Option 2: Clone and Use

Clone the repository and work within it:

git clone https://github.com/DoddleHQ/DoddleOS.git
cd doddleOS-marketing
claude

---

Option 3: Manual Installation

Copy individual components to your Claude config:

# Clone the repo
git clone https://github.com/DoddleHQ/DoddleOS.git

# Copy agents
cp doddleOS-marketing/.claude/agents/*.md ~/.claude/agents/

# Copy commands
cp -r doddleOS-marketing/.claude/commands/* ~/.claude/commands/

# Copy skills
cp -r doddleOS-marketing/.claude/skills/* ~/.claude/skills/

# Copy workflows
cp -r doddleOS-marketing/.claude/workflows/* ~/.claude/workflows/

---

Quick Start

Campaign Launch

# Research and plan
/research:market "SaaS productivity tools"
/competitor:deep "competitor.com"
/campaign:plan "Q1 Product Launch"

# Generate content
/content:landing "new feature" "target audience"
/content:email "product launch" "trial users"
/content:blog "feature announcement" "primary keyword"

# Optimize
/cro:page "landing page for conversion"
/seo:optimize "content.md" "target keyword"

Content Creation

/content:good "Blog post about AI marketing"
/content:editing "polish this draft"
/seo:keywords "ai marketing automation"

Conversion Optimization

/cro:page "homepage conversion audit"
/cro:form "lead capture optimization"
/cro:signup "registration flow"
/test:ab-setup "headline variations"

Growth & Strategy

/marketing:ideas "SaaS product"
/marketing:psychology "pricing objections"
/growth:launch "Product Hunt strategy"
/pricing:strategy "tier structure"

---

Available Skills

Skill	Description	Use When
Core Marketing
marketing-psychology	70+ mental models for marketing	Persuasion, pricing, objections
marketing-ideas	140 proven SaaS strategies	Need marketing ideas
marketing-fundamentals	Funnel, journey, positioning	Foundation concepts
Conversion Optimization
page-cro	Landing page, homepage, pricing	Page not converting
form-cro	Lead capture, contact forms	Form optimization
popup-cro	Modals, overlays, exit intent	Popup creation
signup-flow-cro	Registration, trial signup	Signup friction
onboarding-cro	Post-signup activation	User activation
paywall-upgrade-cro	In-app paywalls, upgrade screens	Freemium conversion
ab-test-setup	Experiment design	A/B testing
Content & Copy
copywriting	Marketing page copy	Write new copy
copy-editing	Edit and polish	Improve existing copy
email-sequence	Drip campaigns, nurture	Email automation
SEO & Growth
seo-mastery	Keyword, technical, on-page	SEO optimization
programmatic-seo	Template pages at scale	Scaled SEO
schema-markup	Structured data, rich snippets	Schema implementation
competitor-alternatives	vs pages, alternatives	Comparison content
launch-strategy	Product launches, announcements	Go-to-market
pricing-strategy	Pricing, packaging, tiers	Pricing decisions
referral-program	Referral, affiliate	Viral growth
free-tool-strategy	Engineering-as-marketing	Free tool planning

Independent OS Packs (DoddleOS v2 blueprints, peers — no cross-pack install deps)

Pack	Skills	IDs	Commands
Doddle Marketing OS (doddle-marketing-skills/)	CRO, copy, SEO, growth, content, analytics, campaign pipeline (61)	doddle.marketing.* v1.6.0	/campaign:*, /content:*, /seo:*, /cro:*, /growth:*, /marketing:*
Doddle Agency OS (doddle-agency-skills/)	agency website marketing, proposals, pricing, client onboarding, reporting (5)	doddle.agency.* v1.0.0	skills-first pack (client lifecycle: Market → Propose → Price → Onboard → Report)
Doddle GTM OS (doddle-gtm-skills/)	strategy, ABM, win-loss, playbook, channel, advocacy + icp, messaging, pricing, launch, enablement, plg, intl, compete (14)	doddle.gtm.* v1.2.0	/gtm:icp, /gtm:messaging, /gtm:pricing, /gtm:launch, /gtm:enablement
Doddle Travel OS (doddle-travel-skills/)	search, itinerary, booking, support, reviews + growth (6)	doddle.travel.* v1.1.0	/travel:growth (+ /travel:search, /travel:itinerary, /travel:booking, /travel:support, /travel:reviews planned)
Doddle Affiliate OS (doddle-affiliate-skills/)	niche, keywords, content, links, revenue (5)	doddle.affiliate.* v1.0.0	/affiliate:niche, /affiliate:keywords, /affiliate:content, /affiliate:links, /affiliate:revenue
Doddle DevOps OS (doddle-devops-skills/)	processes, storage, LVM/RAID, boot/systemd, cron/logging, monitoring, packages, networking/ssh, kernel, backup (10)	doddle.devops.* v1.0.0	skills-first pack (derived from Linux System Administration, Paul Cobbaut, GFDL 1.3)
Doddle Ecommerce OS (doddle-ecommerce-skills/)	PLP, PDP, checkout, search, revenue	doddle.ecommerce.* v1.5.1	/ecom:plp, /ecom:pdp, /ecom:checkout, /ecom:search, /ecom:revenue
Doddle Local OS (doddle-local-skills/)	GBP, reviews, location pages, booking, local ads	doddle.local.* v1.0.0	/local:gbp, /local:reviews, /local:pages, /local:booking, /local:ads
Doddle SaaS OS (doddle-saas-skills/)	homepage, pricing, trial, retention, expansion + onboarding, paywall, emails, analytics, dunning, comparison, reviews, security, docs (14)	doddle.saas.* v1.2.0	/saas:homepage, /saas:trial, /saas:onboarding, /saas:paywall, /saas:emails, /saas:dunning
Doddle Health OS (doddle-healthcare-skills/)	booking, recall, intake, reputation, ads	doddle.health.* v1.0.0	/health:booking, /health:recall, /health:intake, /health:reputation, /health:ads
Doddle Real Estate OS (doddle-real-estate-skills/)	listings, valuation, open-house, nurture, referrals	doddle.realty.* v1.0.0	/realty:listings, /realty:valuation, /realty:openhouse, /realty:nurture, /realty:referrals
Doddle B2B OS (doddle-b2b-skills/)	outbound, proposals, cases, retainers, partnerships + list, deliverability, linkedin, coldcall, discovery, demo, rfp, negotiation, onboarding, qbr, referrals (16)	doddle.b2b.* v1.2.0	/b2b:list, /b2b:discovery, /b2b:demo, /b2b:rfp, /b2b:negotiation, /b2b:onboarding
Doddle Restaurant OS (doddle-restaurant-skills/)	reservations, ordering, loyalty, events, reputation	doddle.restaurant.* v1.0.0	/restaurant:reservations, /restaurant:ordering, /restaurant:loyalty, /restaurant:events, /restaurant:reputation
Doddle HR OS (doddle-hr-skills/)	recruiting, screening, onboarding, culture, employer-brand	doddle.hr.* v1.0.0	/hr:recruiting, /hr:screening, /hr:onboarding, /hr:culture, /hr:brand
Doddle Sales OS (doddle-sales-skills/)	prospecting, discovery, negotiation, forecasting, enablement	doddle.sales.* v1.0.0	/sales:prospecting, /sales:discovery, /sales:negotiation, /sales:forecasting, /sales:enablement
Doddle Creator OS (doddle-creator-skills/)	ideation, scripting, packaging, publishing, monetization	doddle.creator.* v1.0.0	/creator:ideation, /creator:scripting, /creator:packaging, /creator:publishing, /creator:monetization
Doddle Legal OS (doddle-legal-skills/)	intake, guides, consults, reputation, referrals	doddle.legal.* v1.0.0	/legal:intake, /legal:guides, /legal:consults, /legal:reputation, /legal:referrals
Doddle Finance OS (doddle-finance-skills/)	leads, onboarding, reviews, cross-sell, referrals	doddle.finance.* v1.0.0	/finance:leads, /finance:onboarding, /finance:reviews, /finance:crosssell, /finance:referrals
Doddle Education OS (doddle-education-skills/)	enrollment, open-house, content, nurture, alumni	doddle.edu.* v1.0.0	/edu:enrollment, /edu:openhouse, /edu:content, /edu:nurture, /edu:alumni

Validate all: python3 doddle-core/scripts/validate.py (0 errors target).

---

Marketing Agents

Core Agents

Agent	Focus
attraction-specialist	Lead gen, SEO, landing pages
lead-qualifier	Lead scoring, segmentation
email-wizard	Email sequences, automation
sales-enabler	Sales collateral, battlecards
continuity-specialist	Retention, re-engagement
upsell-maximizer	Revenue expansion, cross-sell

Supporting Agents

Agent	Focus
researcher	Market research, competitive intel
brainstormer	Campaign ideation, creative concepts
planner	Campaign planning, calendars
copywriter	High-converting copy
project-manager	Campaign coordination
docs-manager	Marketing documentation

Reviewer Agents

Agent	Perspective
brand-voice-guardian	Brand consistency
conversion-optimizer	CRO best practices
seo-specialist	SEO optimization
solopreneur	Freelancer/small business
startup-founder	Early-stage startup

---

Command Categories

Category	Commands	Examples
Campaign	4	/campaign:plan, /campaign:brief
Content	10	/content:blog, /content:landing, /content:editing
SEO	6	/seo:keywords, /seo:audit, /seo:programmatic
CRO	6	/cro:page, /cro:form, /cro:signup
Ecom	5	/ecom:plp, /ecom:pdp, /ecom:checkout
Growth	3	/growth:launch, /growth:referral
Email	3	/sequence:welcome, /sequence:nurture
Analytics	3	/analytics:roi, /analytics:funnel
Sales	9	/sales:pitch, /sales:battlecard, /sales:prospecting, /sales:discovery, /sales:forecasting
Research	3	/research:market, /research:persona
Marketing	2	/marketing:psychology, /marketing:ideas
Testing	1	/test:ab-setup
Local	5	/local:gbp, /local:reviews, /local:booking
SaaS	14	/saas:trial, /saas:onboarding, /saas:paywall, /saas:dunning
Health	5	/health:booking, /health:recall, /health:reputation
Realty	5	/realty:listings, /realty:valuation, /realty:openhouse
B2B	16	/b2b:list, /b2b:discovery, /b2b:demo, /b2b:negotiation
Restaurant	5	/restaurant:reservations, /restaurant:ordering, /restaurant:loyalty
HR	5	/hr:recruiting, /hr:onboarding, /hr:culture
Creator	5	/creator:ideation, /creator:scripting, /creator:packaging
Legal	5	/legal:intake, /legal:guides, /legal:consults
Finance	5	/finance:leads, /finance:onboarding, /finance:reviews
Education	5	/edu:enrollment, /edu:openhouse, /edu:nurture
GTM	14	/gtm:strategy, /gtm:abm, /gtm:icp, /gtm:launch, /gtm:compete
Affiliate	5	/affiliate:niche, /affiliate:keywords, /affiliate:content, /affiliate:revenue
Travel	6	/travel:search, /travel:itinerary, /travel:booking, /travel:growth
DevOps	10	/devops:backup, /devops:process, /devops:networking, /devops:monitoring
...more	Audit, Brand, Checklist, Competitor, CRM, Leads, Ops, Pricing, Report, Social, Training + root	See .claude/commands/ for the full reference (222 total)

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Training

22 interactive lessons to master AI-powered marketing. Learn by doing real marketing work inside your AI assistant.

Method	Interactive lessons taught by Claude
Project	Markit agency working for client Doddle Marketing OS
Duration	5-6 hours total
Prerequisite	Claude Code, Cursor, or compatible AI assistant

# Start training now
/training:start-0-0

---

Practice Project: Markit Agency

You're a Marketing Strategist at Markit, a B2B SaaS marketing agency.

Your Client: Doddle Marketing OS - AI marketing automation toolkit

Product	Enterprise-grade AI marketing automation
Target	SaaS founders, marketers, and growth teams
Pricing	Free & Open Source (MIT license)
Competitors	Jasper, Copy.ai, HubSpot

Key Personas:

• Solo Sam (25-35) - Solopreneur/indie hacker, bootstrapped SaaS
• Marketer Maya (30-40) - Marketing manager, mid-size SaaS company
• Founder Felix (28-40) - Technical founder, early-stage startup

---

Module 0: Getting Started (30 min)

Learn the basics and complete your first marketing task.

Command	Lesson	Duration
/training:start-0-0	Course Introduction	10 min
/training:start-0-1	Installation & Setup	15 min
/training:start-0-2	Your First Marketing Task	15 min

What You'll Learn:

• AI assistant interface and basic commands
• File creation and management
• Interacting with AI for marketing tasks

---

Module 1: Core Concepts (90 min)

Master fundamental workflows through the Markit agency project.

Command	Lesson	Duration
/training:start-1-1	Welcome to Markit	20 min
/training:start-1-2	Working with Marketing Files	25 min
/training:start-1-3	First Marketing Tasks	30 min
/training:start-1-4	Using Agents for Marketing	35 min
/training:start-1-5	Reviewer Agents Deep Dive	30 min
/training:start-1-6	Project Memory (CLAUDE.md)	20 min
/training:start-1-7	Navigation & Search	20 min

What You'll Learn:

• Campaign brief creation
• Brand voice and persona development
• Agent coordination and delegation
• File organization best practices
• Using project memory effectively

What You'll Build:

• Complete campaign brief
• Brand guidelines document
• Customer personas
• Custom reviewer agents

---

Module 2: Advanced Applications (120 min)

Apply skills to real marketing scenarios at scale.

Command	Lesson	Duration
/training:start-2-1	Write a Campaign Brief	45 min
/training:start-2-2	Develop Content Strategy	40 min
/training:start-2-3	Generate Marketing Copy	35 min
/training:start-2-4	Analyze Campaign Data	35 min
/training:start-2-5	Competitive Analysis	30 min
/training:start-2-6	SEO Optimization	40 min

What You'll Learn:

• Strategic campaign planning
• Multi-channel content creation
• Data analysis and insights
• Competitive intelligence gathering
• SEO best practices

What You'll Build:

• Complete content library (blog, email, social, ads)
• Competitive analysis report
• SEO optimization plan
• Campaign analytics dashboard

---

Module 3: CRO & Conversion (60 min)

Master conversion rate optimization with specialized CRO skills.

Command	Lesson	Duration
/training:start-3-1	CRO Fundamentals	20 min
/training:start-3-2	Form & Signup Optimization	20 min
/training:start-3-3	Popup & Onboarding CRO	20 min

What You'll Learn:

• 7 CRO skills for the full conversion funnel
• Form optimization (5-field rule)
• Signup flow best practices
• Popup design and triggers
• Onboarding and activation
• Paywall and upgrade screens
• A/B test design

What You'll Build:

• Landing page CRO audit
• Optimized form design
• Onboarding flow
• Upgrade screen
• A/B test hypotheses

Full CRO Funnel Coverage:

Visitor → Page CRO → Form CRO → Signup CRO
     ↓
  Popup CRO (capture abandoners)
     ↓
New User → Onboarding CRO → Activation
     ↓
Free User → Paywall CRO → Paid Customer

---

Bonus Content

Command	Description
/training:bonus-patterns	Pattern library for headlines, emails, social, ads, CRO
/training:bonus-secret	The 10x Marketer Framework
/training:bonus-new-packs	Affiliate, DevOps, travel-growth, P0/P1 orientation
/training:help	Show all available training commands

---

The Compounding Effect

Each campaign makes the next one faster:

Campaign	Time	Improvement
First (Module 2)	40 hrs	Build from scratch
5th campaign	15 hrs	62% faster
10th campaign	10 hrs	75% faster

What You'll Accumulate:

• Campaign brief templates
• Brand voice guidelines
• Content templates (blog, email, social, ads)
• Persona frameworks
• Competitive analysis templates
• SEO optimization checklists
• Custom reviewer agents
• Workflow automation patterns

---

Learning Paths

Path 1: Quick Start (30 min)

For experienced marketers - jump straight to production:

/campaign:plan "Your campaign"
/content:good "Your content"
/cro:page "Your landing page"

Path 2: Full Training (5-6 hrs)

For beginners - complete interactive training:

/training:start-0-0  # Start here

Path 3: Skill-Specific (15-30 min each)

Learn specific skills as needed:

Goal	Commands
Improve conversions	/cro:page, /cro:form, /marketing:psychology
Write better copy	/content:good, /content:editing
Launch a product	/growth:launch, /campaign:plan
Optimize pricing	/pricing:strategy
Scale SEO	/seo:programmatic, /seo:schema
Design referrals	/growth:referral
A/B testing	/test:ab-setup

Path 4: CRO Mastery (60 min)

Complete conversion optimization training:

/training:start-3-1  # Start with fundamentals
/training:start-3-2  # Form & signup
/training:start-3-3  # Popup & onboarding

---

MCP Integrations

Real data from connected services (see data-reliability-rules.md):

Server	Use For
sensortower	App analytics, ASO
google-search-console	Search performance
google-analytics	Web analytics
semrush	Keywords, backlinks
dataforseo	SERP data
meta-ads	Facebook/Instagram ads
hubspot	CRM, automation

---

Contributing

Contributions welcome! If you have:

• Improved agents or skills
• New marketing commands
• Better workflows
• Bug fixes

See CONTRIBUTING.md for guidelines.

Ideas for Contributions

• Industry-specific skills (B2B, e-commerce, SaaS)
• Platform-specific agents (TikTok, YouTube, Reddit)
• Regional marketing (APAC, EMEA, LATAM)
• Analytics integrations

---

Resources

Doddle Marketing OS

• Doddle Marketing OS Homepage
• Marketing Kit Page
• Documentation
• Doddle Marketing OS CLI

AI Assistants

• Claude Code Docs
• Cursor Docs
• GitHub Copilot Docs
• Model Context Protocol

Community

• GitHub Issues
• GitHub Discussions

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Star History

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License

MIT - Use freely, modify as needed, contribute back if you can.

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Star this repo if it helps. Start building AI-powered marketing campaigns today.