gtm-system

GTM Skills for Claude

The open-source GTM toolkit for Claude: skills and an MCP server to run outbound from the chat.

Source your next list, turn a LinkedIn post's engagers into a campaign, write multichannel LinkedIn and email campaigns, pressure-test them against what already converted, rank your live campaigns by revenue, and handle every reply. Each skill works on its own with any stack. Connect the La Growth Machine MCP and Claude acts inside your workspace: it imports audiences, pulls your inbox, and sends your replies. Free, open source, MIT licensed.

Browse skills · Quick start · Skills library · MCP server · MCP Toolkit · Built by La Growth Machine

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Who it's for

• RevOps and SalesOps wiring outreach into the CRM and the rest of the stack
• GTM and Growth Engineers automating the prospecting workflow
• Heads of Sales and Marketing, and CROs, who want qualified pipeline without the busywork
• Founders running their own outbound

Catalog

Skills are organized into 4 categories, mirroring the GTM motion.

Fuel my pipeline

Sourcing, list building, ICP — keeping the lead reservoir full.

Skill	Type	What it does
sales-nav-search-builder	use-case	Turn a natural-language ICP into a precise LinkedIn Sales Navigator search URL, ready to import as an LGM audience
post-to-campaign	use-case	Turn a LinkedIn post into a ready-to-launch campaign: scrape the post's likers and commenters into an audience and fill a draft sequence
audience-icp-filter	use-case	Filter an existing audience against your ICP — sorts every lead into match / needs review / no match, strips your team and competitors, never silently drops anyone
won-deal-icp-finder	use-case	Audit your biggest closed-won deals to find your proven ICP and a look-alike target list
outreach-icp-finder	use-case	Find your proven ICP from the outreach you already ran — who actually replies and shows interest, who to stop contacting — from La Growth Machine or any outreach tool's export

Get qualified meetings

Campaigns, copywriting, sequences — what converts into meetings.

Skill	Type	What it does
multichannel-campaign-builder	use-case	Generate a complete multichannel campaign — a full LinkedIn + email sequence — from a natural-language brief
campaign-challenger	use-case	Benchmark a campaign copy against your existing campaign history and return prioritized fixes before launch
campaign-impact-analyzer	use-case	Rank campaigns by real revenue impact — cross-references LGM campaigns with HubSpot deals
weekly-performance-advisor	use-case	Build a two-tab weekly cockpit from your LGM data — replies to handle, campaigns to fix, health & reply trends
team-performance-dashboard	use-case	Rank each sender on reply rate, your success event and conversion, surface hot leads going cold, and clone your best reps' campaigns across the team

Catch opportunities

Reply handling, intent detection — not letting opportunities go cold.

Skill	Type	What it does
reply-draft-assistant	use-case	Triage your inbox or a campaign's replies, draft the right answer from the full thread, and send it in LGM on your approval
objection-analyzer	use-case	Rank the objections your outbound actually gets, grade how your team handled each one, and build a battle-card playbook that sharpens every run
outbound-nurture-engine	use-case	Nurture the replies you did not convert yet (not now, vague, went quiet): match each lead with your own content, write it onto the lead, and fill a 6-week nurture campaign in LGM

Secure my channels

Channel health, deliverability, identities — protecting the outbound engine.

Coming soon.

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Install everything in one command

The fastest way: install all the GTM skills and the LGM MCP server (so Claude can act inside your La Growth Machine workspace) in one go.

curl -fsSL https://raw.githubusercontent.com/LaGrowthMachine/gtm-system/main/install.sh | sh

This installs:

• The GTM skills — for Claude Code, Cursor, and Codex (via the Vercel Labs skills CLI under the hood)
• The LGM MCP — registered with Claude Code via claude mcp add --scope user --transport http (user scope → config stored in ~/.claude.json, available in every project). No API key to copy: on first use a browser tab opens to sign in to La Growth Machine (OAuth). New to LGM? You can create a free account from that tab.

The script is idempotent — re-running it is safe. Want to review before running?

curl -fsSL https://raw.githubusercontent.com/LaGrowthMachine/gtm-system/main/install.sh -o lgm-install.sh
less lgm-install.sh
sh lgm-install.sh

Prerequisites: Claude Code (or Cursor, Codex, Amp, any other supported agent) and Node.js ≥ 18.

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Other ways to install

Install one skill at a time

If you only need a specific skill (no MCP), use the Vercel Labs skills CLI directly:

npx skills add LaGrowthMachine/gtm-system/skills/fuel-my-pipeline/sales-nav-search-builder

Replace the path with any skill from the catalog above. Add -g for a global install. Works with Claude Code, Cursor, Codex, Amp + 30 other agents.

Manual install

Clone the repo and copy the skill folder yourself:

git clone https://github.com/LaGrowthMachine/gtm-system.git
cd gtm-system
cp -r skills/fuel-my-pipeline/sales-nav-search-builder ~/.claude/skills/

LGM MCP on Claude.ai (web)

Claude.ai accepts HTTP MCP connectors natively. Add the LGM MCP manually:

Settings → Connectors → Add custom connector → https://mcp.lagrowthmachine.com

Then ask Claude — e.g. "Build me a Sales Navigator search for RevOps leaders in EMEA SaaS."

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La Growth Machine MCP

These skills work with any outreach stack. Install the LGM MCP to execute the operational steps natively from Claude — no copy-pasting between tools.

See the full MCP page →

Skill	Without LGM MCP	With LGM MCP
sales-nav-search-builder	Sales Nav URL to open and import manually	Import the search as a ready-to-use LGM audience
post-to-campaign	Writes the outreach sequence from the post	Scrapes the post's engagers into an audience and fills a draft campaign
audience-icp-filter	Filters a CSV you paste — you re-import the segmented buckets by hand	Reads your audience live, enriches missing fields on approval, writes [icp] and [review] back as complementary audiences with the source untouched
won-deal-icp-finder	Works on a HubSpot export you paste	Pulls deals live, attribution clean
outreach-icp-finder	Works on a CSV export from any outreach tool	Pulls campaign outcomes, lead attributes and real reply threads live, then turns the ICP into an audience
multichannel-campaign-builder	Sequence ready to copy into your tool	Creates the sequence as a draft campaign directly in LGM
campaign-challenger	Benchmarks against stats you paste	Benchmarks against your real campaign history and applies the fixes back into your campaign
campaign-impact-analyzer	Works on pasted campaigns and deals	Cross-references LGM campaigns with HubSpot deals in one click
reply-draft-assistant	Drafts answers for a conversation you paste	Pulls your inbox/campaign replies, drafts each answer, sends them natively on your approval
objection-analyzer	Builds the playbook from a CSV export or threads you paste	Reads your campaigns and inbox live, ranks objections by frequency and recovery rate, and traces which sequence messages cause them
weekly-performance-advisor	Needs the LGM MCP — the dashboard is built from live LGM data	Pulls your campaigns, stats and inbox live and renders your weekly cockpit
team-performance-dashboard	Needs the LGM MCP — the dashboard is built from live LGM data	Ranks every rep on reply rate, your success event and conversion from live data, with per-rep coaching

Connect the MCP

The La Growth Machine MCP is hosted (remote): there's nothing to run locally, and no API key to copy. On first use a browser tab opens to sign in to La Growth Machine (OAuth) — new accounts can be created from that tab. Once connected, Claude can act in your workspace: import audiences, read campaigns and stats, pull your inbox, and send replies.

Claude Code (and Cursor, Codex, Amp):

claude mcp add --scope user --transport http LaGrowthMachine \
  https://mcp.lagrowthmachine.com

Manual config (clients that read an MCP JSON config):

{
  "mcpServers": {
    "LaGrowthMachine": {
      "type": "http",
      "url": "https://mcp.lagrowthmachine.com"
    }
  }
}

Claude.ai (web): Settings → Connectors → Add custom connector → https://mcp.lagrowthmachine.com

The one-line installer at the top sets this up for you automatically.

Available tools

The MCP exposes your La Growth Machine workspace to Claude. The skills above orchestrate these tools into full workflows.

Campaigns — read

Tool	What it does
list_campaigns	List and filter your campaigns by status or name
get_campaign_stats	Acceptance, reply and conversion rates for a campaign
get_campaign_messages	The message sequence of a campaign, with its editable source
get_campaign_steps	The steps of a campaign sequence — channel, order, whether a message is attached

Campaigns — build & edit

Tool	What it does
duplicate_campaign	Copy a campaign into an editable draft, without launching it
add_campaign_step_message	Write the message for an empty campaign step
edit_campaign_message	Rewrite a campaign step's message
rename_campaign	Rename a campaign (the name must be unique)
set_campaign_audience	Assign or change the audience of a campaign that hasn't started yet
set_campaign_auto_enrich	Turn auto-enrichment of a campaign's leads on or off
set_campaign_out_of_office	Turn out-of-office auto-rescheduling on or off
set_campaign_crm_sync	Turn HubSpot / Pipedrive sync on or off (campaign must be paused)
set_campaign_skip_rules	Turn the "skip already contacted" rule on or off

Audiences & leads

Tool	What it does
list_audiences	Every audience with id, name and lead count — how you resolve an audience id by name
get_audience	Details and import status of an audience
get_audience_leads	Leads in an audience, full record (contact, company, enrichment status, custom attributes)
create_audience_from_linkedin_url	Build an audience from a LinkedIn / Sales Navigator search, a post's engagers or an event's attendees
create_lead	Create or update a lead and attach it to an audience
enrich_lead	Find a lead's pro email and/or refresh their LinkedIn fields — spends credits, confirms the cost first
get_enrich_result	Poll the result of an enrichment request
get_credits	Your credit balance — check it before enriching

Leads & conversations

Tool	What it does
get_lead_conversations	A lead's conversations across channels
get_conversation_messages	The full message thread of a conversation
get_lead_logs	Activity log for a lead (sent, accepted, replied…)

Inbox

Tool	What it does
get_conversations_to_reply	Conversations waiting on your reply
get_unread_conversations	Unread conversations
get_favourite_conversations	Starred conversations
search_conversations	Filter the whole inbox (campaign, channel, date, status…)

Send & manage

Tool	What it does
send_linkedin_message	Send a LinkedIn message (text or voice note)
send_email_message	Send an email, with thread-aware replies
snooze_conversation / unsnooze_conversation	Snooze a conversation until later
archive_conversation / unarchive_conversation	Archive or restore a conversation

Account & workspace

Tool	What it does
list_identities	Your connected LinkedIn / email identities
list_members	The members of your LGM account
list_workspaces	The workspaces you can act in, when your account spans several
save_identity_preference	Save tone, language or style preferences for an identity's AI-generated content

LinkedIn

Tool	What it does
get_linkedin_post	Read a LinkedIn post's content and engagement from its URL

Analytics (BigQuery)

Tool	What it does
ask_your_outbound	Run a read-only SQL query over your outbound activity logs in BigQuery — funnels, reply times, per-step rates
get_bigquery_logs_guide	The logs schema, verified metric definitions and example queries — read it before querying

→ Try La Growth Machine free

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License

MIT — see LICENSE.

Built by La Growth Machine

LGM is the multichannel outbound platform behind these skills. We use this exact toolkit internally.

lagrowthmachine.com