skill
gtm-skills
40 free, tool-agnostic GTM and RevOps skills for AI assistants: ICP, outbound, copy, SEO and AI search, RevOps, sales, analytics, retention.
Set up
Skills are installed by placing their folder where your agent loads skills.
The download comes from github.com/noahatcheckpoint/gtm-skills itself, not from our server, so what you get is exactly what its author published.
Install instructions come from the README
README
synced Oct 22, 2026GTM & RevOps Skills
40 free, tool-agnostic skills for go-to-market and revenue operations work: ICP and positioning, outbound, copy, SEO and AI search, RevOps and CRM design, sales execution, analytics and retention.
Each skill is a single SKILL.md file that teaches an AI assistant how to do one job well: what to ask for, the steps to follow, the output format and a quality checklist. No software, integrations or API keys are required. They work in Claude, ChatGPT, Gemini, Copilot, Cursor or any assistant that accepts instructions.
Browse, search and copy every skill at checkpointgtm.com/skills.
We're hiring. The team behind these skills is looking for GTM engineers, RevOps consultants and working students. Berlin preferred, and everyone has the option of a 4-day work week for 5-day pay. See open roles, or go straight to the GTM Engineer role.
Install
With the skills CLI (Claude Code, Cursor, Copilot and other agents that support Agent Skills):
# all skills
npx skills add noahatcheckpoint/gtm-skills
# one skill
npx skills add noahatcheckpoint/gtm-skills --skill icp-definition
Any other assistant: open a skill's SKILL.md, copy it and paste it into a project's instructions, a custom GPT, a Gem or the start of a chat.
Skills
GTM Strategy & ICP
| Skill | What it does |
|---|---|
| GTM Launch Plan | Plan a launch sized to its impact, with goals, owners, a pre-launch readiness gate, launch-week actions and a 90-day review. View |
| ICP Definition | Turn your best and worst customers into an evidence-based ideal customer profile with a fit scoring rubric and hard disqualifiers. View |
| Messaging Framework | Turn positioning into a message house: core narrative, value pillars with proof, persona angles, and words to use and avoid. View |
| Positioning Statement | Build positioning from what customers would do without you, what only you offer, and the market frame that makes that value obvious. View |
| TAM Sizing | Size TAM, SAM and SOM bottom-up from account counts and contract values, with a top-down cross-check and every assumption exposed. View |
Outbound & Prospecting
| Skill | What it does |
|---|---|
| Account Research Brief | Turn public information about a target account into a sourced one-page brief with priorities, likely pains, buying roles and an entry angle. View |
| Cold Email Writer | Write short, relevant first-touch cold emails built on a real trigger, one clear problem, believable proof and a low-friction ask. View |
| Email Deliverability Audit | Diagnose why emails miss the inbox across authentication, reputation, list quality, volume and content, then fix in priority order. View |
| Follow-Up Sequence | Design outbound follow-ups where every touch adds something new, spacing widens, channels mix, and the last email closes the loop. View |
| Outbound Campaign Ideas | Generate and rank outbound campaign concepts, each with a sharp audience, a reason to reach out now and an offer worth a reply. View |
| Signal-Based Prospecting | Find the buying signals that predict deals for your offer, score them with time decay, and map each to a specific outreach play. View |
Content & Copy
| Skill | What it does |
|---|---|
| Case Study Writer | Turn a customer success into a credible case study with a clear before, decision and after, plus short versions for sales and web. View |
| Copy Editing Sweep | Edit existing copy in focused passes for clarity, specificity, voice, proof and flow, with a change log that explains every major edit. View |
| Landing Page Copy | Write conversion-focused B2B page copy matched to visitor awareness, with headline options, proof, objection handling and one clear action. View |
| Lead Magnet Ideas | Generate and rank B2B lead magnet ideas that solve a narrow buyer problem and lead naturally toward your offer, with gating and follow-up. View |
| LinkedIn Post Writer | Draft B2B LinkedIn posts from real experience or data, with a strong opening line, one clear idea and the author's own voice. View |
SEO & AI Search
| Skill | What it does |
|---|---|
| AI Search Optimization | Get your brand cited and recommended in AI answers: audit buyer prompts, fix access, publish citable content and build off-site presence. View |
| Content Cluster Plan | Plan a topic cluster: a pillar page plus supporting articles mapped to buyer intent, linked together and sequenced into a calendar. View |
| Schema Markup | Plan and write accurate JSON-LD structured data for each page template, matched to visible content and connected into one entity graph. View |
| SEO Audit | Run a structured B2B SEO audit across crawl, index, structure, content and authority, then rank fixes by business impact. View |
RevOps & CRM
| Skill | What it does |
|---|---|
| CRM Data Hygiene Audit | Score CRM data quality across six dimensions, size the business impact, and get a prioritised fix-and-prevent plan. View |
| Forecast Review | Pressure-test the forecast deal by deal with evidence rules, three independent views and a clear call with named risks. View |
| GTM Tech Stack Audit | Inventory every GTM tool, score adoption, overlap and true cost, and decide what to keep, consolidate, replace or retire. View |
| Lead Routing Design | Turn messy assignment rules into an ordered routing tree with account matching, fallbacks, escalation timers and test cases. View |
| Lead Scoring Model | Design fit and intent scores weighted by real conversion data, with decay, negative signals and a threshold you can defend to sales. View |
| Lifecycle Stage Model | Define every lifecycle stage from subscriber to advocate with entry rules, owners and recycle paths so funnel numbers mean one thing. View |
| Pipeline Stage Definitions | Define deal stages by what the buyer has done, not what the rep has done, with exit evidence, required fields and stall rules. View |
| Sales and Marketing SLA | Write a two-way SLA with lead definitions, response times, follow-up effort, rejection rules and a shared scorecard both teams sign. View |
Sales Execution
| Skill | What it does |
|---|---|
| Competitive Battlecard | Build an honest, evidence-backed battlecard reps can use mid-deal: strengths, weaknesses, differentiators, traps and responses. View |
| Deal Qualification Review | Score a deal against MEDDICC on evidence, not optimism, and get the exact next actions that close each qualification gap. View |
| Discovery Call Prep | Walk into discovery with researched hypotheses, a sequenced question plan, a crisp agenda and a recap template that secures the next step. View |
| Mutual Action Plan | Co-write a dated close plan with the buyer, working back from their go-live need, with owners on both sides and named risks. View |
| Objection Handling Playbook | Turn recurring buyer pushback into a playbook of diagnostic questions, talk tracks and proof points reps can use live. View |
| Proposal Writer | Turn discovery notes into a buyer-centred proposal with a forwardable executive summary, clear scope, priced options and next steps. View |
Analytics & Experiments
| Skill | What it does |
|---|---|
| Attribution Model Design | Choose and specify an attribution approach that answers real budget questions, with the data rules, model choice and honest limits. View |
| Experiment Design | Plan a GTM test with a falsifiable hypothesis, one primary metric, sample size, stopping rules and a decision written before launch. View |
| Funnel Conversion Analysis | Find where your revenue funnel leaks, for which segments, and which fix is worth the most, using cohort conversion and velocity. View |
Retention & Expansion
| Skill | What it does |
|---|---|
| Churn Risk Review | Spot at-risk customers early from usage, relationship and support signals, tier them by urgency and write a save plan for each. View |
| Customer Onboarding Plan | Plan onboarding from handoff to first value: success criteria, phased milestones, owners on both sides, risk triggers and graduation. View |
| QBR Builder | Turn account data into a QBR executives attend: value against goals, insights, a forward plan, clear asks and a tight follow-up. View |
Format
Skills follow the open Agent Skills format: YAML frontmatter (name, description, license, metadata) followed by markdown instructions. Edit them freely to fit your team, ICP and stack.
License
MIT. Use, adapt and share them.
Maintained by Checkpoint GTM, a RevOps and GTM consultancy. Want these run for you? Talk to us. Want to build them with us? We're hiring.