shruwd-mcp

shruwd-mcp

A local MCP server for Shruwd. It lets an AI agent — Claude Desktop, Claude Code, Cursor, anything that speaks MCP — set up a brand, add the prompts and competitors to track, read how the brand appears in AI-generated answers, and act on the diagnostic findings.

You need an API key from the Shruwd dashboard (Account → API keys). The key is bound to one workspace and reaches your brands in it: every brand if you own the workspace, the brands you are a member of otherwise. It acts with your role on each brand: reads need viewer, writes editor, minting an ingest token admin; creating or archiving a brand needs the owner. To work across several workspaces, mint a key in each and add one server entry per workspace.

Hosted, no install

The same tools run at https://shruwd.io/mcp (Streamable HTTP). In Claude.ai, ChatGPT or Grok, add that URL as a custom connector and sign in with your Shruwd account; no key needed. A client that takes a header can send a key instead:

claude mcp add --transport http shruwd https://shruwd.io/mcp --header "Authorization: Bearer sh_live_…"

Setup for each app: shruwd.io/docs/api/mcp-server.

Claude Desktop

claude_desktop_config.json:

{
  "mcpServers": {
    "shruwd": {
      "command": "npx",
      "args": ["-y", "shruwd-mcp"],
      "env": { "SHRUWD_API_KEY": "sh_live_…" }
    }
  }
}

Claude Code

claude mcp add shruwd -e SHRUWD_API_KEY=sh_live_… -- npx -y shruwd-mcp

Cursor

.cursor/mcp.json:

{
  "mcpServers": {
    "shruwd": {
      "command": "npx",
      "args": ["-y", "shruwd-mcp"],
      "env": { "SHRUWD_API_KEY": "sh_live_…" }
    }
  }
}

Tools

Tool	Does
shruwd_get_workspace	Plan, entitlements, usage, brands. Start here.
shruwd_list_brands · shruwd_get_brand · shruwd_create_brand · shruwd_update_brand · shruwd_archive_brand	Brands. Creating one also creates its self entity and first measurement. Creating and archiving need owner.
shruwd_list_prompts · shruwd_add_prompts · shruwd_update_prompt · shruwd_remove_prompt	The questions asked of each engine every cycle, and the page on your site that should answer each.
shruwd_list_entities · shruwd_add_competitor · shruwd_set_entity · shruwd_remove_entity	The brand and its competitors, with the exact aliases that count as a mention.
shruwd_run_measurement · shruwd_list_cycles	Measure now; watch the cycle. Results arrive over the following hours.
shruwd_get_visibility · shruwd_get_visibility_series · shruwd_get_crawlers	Mention rate and share of voice with intervals, now and at every cycle close; verified AI-crawler activity.
shruwd_list_crawler_paths	Which paths each crawler fetched and what it got: where a bot's errors came from.
shruwd_list_answers	The latest individual answers: whether the brand was named and at what rank, the competitors named, the pages cited. Narrows to one prompt (a finding's subjectRef) or one engine. Evidence, not a metric.
shruwd_list_suggestions · shruwd_accept_suggestion · shruwd_dismiss_suggestion	Competitors the answers named that the brand does not track yet.
shruwd_suggest_setup	Drafts 10 to 25 prompts, each with the page that should answer it, and up to six competitors from the homepage and sitemap. Nothing is saved until they are added with the usual tools.
shruwd_list_findings · shruwd_get_finding · shruwd_transition_finding	Diagnoses with a specific fix; mark a fix applied to start the recheck. Capped plans return the rest as a locked count.
shruwd_create_ingest_token	The token and endpoint for shipping server logs. Needs admin.

Every tool returns exactly what the API returns. Metrics are never bare numbers: each is a point estimate with its 95% interval and n, or an explicit insufficient_data state, which the tool descriptions tell the agent not to read as zero. Plans that cap visible findings report the remainder as a locked count rather than hiding that it exists.

Environment

Variable
SHRUWD_API_KEY	Required.
SHRUWD_API_URL	Optional. Defaults to https://shruwd.io/api/v1.