skill
trade-show-skills
15 reusable Agent Skills for trade show planning, exhibitor research, booth outreach, budget/ROI, lead qualification, competitor intel, and follow-up
Set up
Skills are installed by placing their folder where your agent loads skills.
The download comes from github.com/LensmorOfficial/trade-show-skills itself, not from our server, so what you get is exactly what its author published.
Install instructions come from the README
README
synced Oct 17, 2026Trade Show Agent Skills
If you find these skills useful, please star this repo — it helps others discover them.
15 reusable Agent Skills for trade show selection, pre-show GTM, on-site execution, and post-show follow-up.
Move from event signal → company → people → outreach. These skills give AI agents structured workflows for show selection, exhibitor research, budget planning, pre-show outreach, on-site execution, and post-show follow-up.
Try a Skill
Get the source, then load trade-show-finder/SKILL.md in your agent or install its directory using the quick start. Ask:
Use trade-show-finder to compare two upcoming editions of relevant medical trade shows. We sell surgical workflow software to 200+ bed hospitals in DACH.
With access to current official web sources, the agent verifies the editions, evaluates fit against your ICP and goal, and recommends Exhibit / Attend only / Skip. If it cannot verify the evidence, it reports Verification required.
Ten planning and execution skills need no Lensmor API key. Five data-backed skills require LENSMOR_API_KEY and outbound HTTPS access. Tool availability, discovery paths, and activation behavior depend on your agent client.
Other examples of what you can do with these skills:
| Prompt | Skill Used | What You Get |
|---|---|---|
| "Compare Interpack and PACK EXPO for a DACH packaging SaaS vendor" | trade-show-finder | Show fit scores, winner recommendation, and exhibit/attend guidance |
| "Write a booth invite email for MEDICA, booth 5C42" | booth-invitation-writer | Subject line + body under 150 words, with A/B variant |
| "We got 200 leads at Interpack, write follow-up emails" | post-show-followup | 3-tier sequence (hot/warm/cold) with send-timing guide |
| "Plan a $40K budget for exhibiting at Hannover Messe" | trade-show-budget-planner | Line-item budget, ROI model, and cost benchmarks |
| "What giveaways should we bring to SaaStr, budget $8/item, selling to CTOs" | booth-giveaway-planner | 5–8 branded gift ideas with rationale, cost, and visitor targeting |
| "Write booth scripts for our team at MEDICA — cold walk-ups and warm leads" | booth-script-generator | Per-visitor-type scripts: openings, pitches, qualification questions, CTAs |
| "Generate our MEDICA prep checklist, 20sqm custom booth, 4 staff from London" | exhibitor-checklist-generator | Phased checklist with owners and deadlines, paste directly into any PM tool |
Table of Contents
- Try a Skill
- Available Skills
- Quick Start
- End-to-End Lifecycle Example
- How It Works
- About Lensmor
- Related Repositories
- Contributing
- License
Available Skills
Pre-Show
| Skill | Description | Use When |
|---|---|---|
| trade-show-finder | Score and prioritize trade shows for exhibiting based on ICP, region, and goals | Choosing where to exhibit, comparing shows, planning an annual show calendar |
| trade-show-budget-planner | Build exhibition budgets and ROI projections with cost benchmarks | Budget planning, ROI analysis, investment justification |
| pre-show-competitor-analysis | Analyze competitor exhibitor lists and booth positioning to inform strategy and messaging | Threat scoring, differentiation planning, counter-messaging before the show |
| booth-invitation-writer | Generate personalized pre-show invitation emails and outreach sequences | Driving booth traffic, scheduling meetings, pre-show outreach |
| booth-giveaway-planner | Plan trade show giveaways matched to your ICP, budget, and product story | Choosing branded gifts, budget allocation, pre-show ordering |
| exhibitor-checklist-generator | Generate a phased exhibitor prep checklist with owners and deadlines | Show preparation planning, team task assignment, first-time exhibitors |
| trade-show-fit-score | Retrieve the API's 0–10 profile fit score and three returned dimensions for one event | Data-backed event triage and planning handoff |
| trade-show-exhibitor-search | List exhibitors for one event or run cross-event company discovery | Factual event research, prospect discovery, partner mapping |
| trade-show-lead-recommender | Retrieve event recommendations and distinguish ranked matches from unranked fallback records | Evidence-gated account prioritization |
| trade-show-contact-finder | Find company contacts and report email/phone lock state without unlocking data | Pre-show decision-maker lookup and LinkedIn outreach planning |
| competitor-show-tracker | Rank events by competitor-name matches in Lensmor exhibitor records | Competitive show-circuit mapping with explicit credit and activity logging |
On-Site
| Skill | Description | Use When |
|---|---|---|
| badge-qualifier | Qualify leads from booth notes, badge scans, or voice transcripts into a structured CRM-ready record | Real-time lead scoring on the show floor, batch-qualifying end-of-day leads |
| trade-show-competitor-radar | Structure competitor booth observations into field-intel notes with evidence/inference separation | Documenting competitor launches, pricing signals, and positioning shifts at the show |
| booth-script-generator | Generate booth conversation scripts tailored to each visitor type | Staff training, first-time exhibitors, refreshing pitch for a new show |
See docs/on-site.md for on-site workflow guidance.
Post-Show
| Skill | Description | Use When |
|---|---|---|
| post-show-followup | Create tiered post-show follow-up email sequences | Converting leads post-event, lead nurture, thank-you emails |
Quick Start
These folders follow the Agent Skills format: a SKILL.md with YAML frontmatter and Markdown instructions, plus examples and references where needed. They do not require a particular agent runtime.
Install one skill
Clone the repository, inspect the skill, and copy its entire directory into a location your client discovers. For clients supporting project-level .agents/skills/, run from your project:
git clone https://github.com/LensmorOfficial/trade-show-skills.git
mkdir -p .agents/skills
cp -r trade-show-skills/trade-show-finder .agents/skills/
A shared ~/.agents/skills/ directory is also supported by some clients. Check your client's documentation for paths, reload behavior, and invocation syntax. To reproduce a tested revision, check out its commit or GitHub release before copying. Updating the checkout does not update copied skills automatically.
Install all 15 skills
From the project containing your clone:
mkdir -p .agents/skills
for skill_file in trade-show-skills/*/SKILL.md; do
cp -r "$(dirname "$skill_file")" .agents/skills/
done
Prerequisites
- Writing and qualification skills can use user-supplied notes and facts. Research skills need current official sources through browsing tools or source material supplied by the user.
trade-show-fit-score,trade-show-exhibitor-search,trade-show-lead-recommender,trade-show-contact-finder, andcompetitor-show-trackerrequire a Lensmor API key configured in the agent's execution environment. Each workflow checks for it before requesting data;metadata.required-envdocuments the requirement and does not automatically inject credentials.competitor-show-trackeruses charged requests and updates search activity. Its workflow requires a confirmed bounded budget before those requests. Installation alone grants no permission to spend credits, unlock records, or send outreach.
If your client does not support skill discovery, provide the chosen SKILL.md and any referenced resources as task instructions. The client still needs the tools required by that workflow.
See the health-check guide and 2026-10-07 source audit for checks performed and outstanding validation. Older releases and external registry copies may contain earlier runtime-specific packaging and do not receive these source fixes automatically.
End-to-End Lifecycle Example
See docs/event-lifecycle.md for a worked example showing the core lifecycle skills end to end, plus where the supporting planning and on-site skills fit.
How It Works
Each skill is a self-contained directory with:
SKILL.md— The skill definition (YAML frontmatter + workflow instructions)README.md— Documentationexamples/— Sample inputs and outputs
A skills-compatible client discovers each name and description, then loads the workflow when selected. You can also ask the agent explicitly to use a skill. Activation behavior depends on the client.
About Lensmor
Lensmor is an AI-native event intelligence platform that helps B2B teams move from event discovery to prioritized accounts, relevant decision-makers, and pre-show outreach.
More Open Source from Lensmor
- awesome-trade-shows — Curated list of 100+ trade shows across 15 industries
- trade-show-calendar — Open dataset of global trade shows (CSV + JSON)
- exhibitor-intelligence-playbook — Complete B2B trade show ROI playbook
- event-tech-landscape — Map of 80+ tools powering the event industry
- trade-show-email-templates — Ready-to-use email templates for trade show outreach
- trade-show-linkedin-templates — 30+ LinkedIn message templates for pre-show outreach and post-show follow-ups
Releases
Current published GitHub release: v0.4.1. Source revisions on main may be newer; a GitHub merge does not update external registry packages or existing copied installations. See CHANGELOG.md for what's included.
Contributing
Have ideas for new skills or improvements? See CONTRIBUTING.md for conventions, authoring guidelines, and the review checklist.
- CONTRIBUTING.md — How to add or modify skills
- docs/skill-quality-checklist.md — Pre-merge quality checklist
- docs/publishing.md — Publishing and release quality guidance
- docs/health-check.md — Separate package, runtime, workflow, and live API checks
- docs/github-growth.md — Maintainer measurement and release cadence